Our factory

About the factory

At Gazelle we produce stunning, quality bicycles as light and as comfortable possible. Our mission is to make cycling fun and easy for everyone. That’s why we keep pushing the boundaries on smart Dutch design and technical innovations. Dutch people are probably the most critical customers when it comes to bicycles, so we are confident our bikes will meet the standards of cyclists around the world.

High-end Gazelle bikes have been developed at our factory in Dieren for over 125 years. The factory has been extended and altered over the years in order to create space for Gazelle's on-going growth and development. In 2014 the time had come to take a new step! Our completely renovated factory was opened on 3 September 2015 by His Majesty King Willem-Alexander.

The alterations and new building in our Innovation & Production Centre were carried out at the existing location in Dieren. A new assembly shop boasting over 7,000 m² of floor space has been built between the existing factory buildings and the monumental main building. It houses facilities including the assembly lines and an automated paint shop where conventional bikes and e-bikes are assembled.

Curious to learn more? Take a look inside our factory below.

Paint shop

Check out the longest paint line in the world. Each bike is given 4 coats of paint, these coats are checked thoroughly for uneven coverage. We give the highest quality painting in the world applied in 6 hours. Beyond that has every Gazelle bike its own design applied by hand, which needs precision work.


At Royal Dutch Gazelle we have made our factory very efficient. So we are able to produce 250,000 bikes a year. Every 30 seconds another Gazelle bike leaves the factory, therefore you need good preparation. Watch how me make every bike a true Gazelle.

Wheel assembly

At Royal Dutch Gazelle we make 250,000 new bikes each year, that means we need twice as many wheels. We put these wheels together ourselves. See how me make over half a million wheels a year.


Our Assembly line is on the most up-to-date assembly line in the world. This is the part where all components come together. Step by step with precision and attention for detail around 25 assembly line staff fit and check every component. Watch how we create the perfect Gazelle.

Test lab

At Royal Dutch Gazelle quality comes first, that is why we continue to test our bikes. We check if our bikes can handle anything because we are only satisfied when everything is right. Only a perfect bike deserves the name Gazelle.

Find your shop

Visit a Gazelle bike shop to buy a new e-bike. There is always a Gazelle dealer ready to welcome you.

Help choose

Which bike suits you? We will help you find your ideal electric or conventional bike. Select your preferences in the handy filter and view the bikes that match them.